![]() It has been fantastic to collaborate with Nordcurrent – I have loved the process of transforming my designs into digital fashion items and am very excited to see how Pocket Styler gamers will interact and style our creations. “With the mobile game market valued at 120 Billion USD in 2021 with 7.7% year-on-year growth, it is an unmissable space for a fashion brand like mine to explore and reach new audiences. 70% of Pocket Styler players are above 25 years of age and more than 85% are female, reflecting well the target audience of a luxury womenswear brand like David Koma. Since then, the game has been downloaded 15.8 million times and boasts 1.7 million monthly active users. This is only the second and biggest collaboration for the Pocket Styler game, which originally launched in May 2021, with all looks designed in-house. The game currently boasts 310+ trillion possible combinations of outfits with 10.5 million looks submitted weekly and over 10 million votes given to outfits daily. Pocket Styler allows players to create and style their avatars for a range of daily themed events, with other gamers voting on their outfits. ![]() Simultaneously the exact items will be available to purchase online on. On 28 th November 2022 more than 100 items of clothing, footwear, and accessories from the David Koma Resort 2023 collection will become available within mobile fashion game Pocket Styler, developed and published by Nordcurrent. ![]()
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